This episode explores Mexico's advanced medical device market through a case study of Endomédica, a leading distributor in interventional cardiology and radiology. We analyze how their specialized focus, clinical support, and integrated solutions model make them a key player and an ideal partner for international manufacturers seeking to enter the dynamic Latin American market.

- What makes Mexico a strategic market for advanced medical devices?

- How does a specialized distributor operate in the interventional cardiology space?

- What are image-guided therapeutics and why are they a growing field?

- Why is clinical support crucial when distributing complex medical devices?

- What are the key advantages of partnering with a local expert in Mexico?

- How can international manufacturers effectively penetrate the Mexican cath lab market?

- What role does a company like Endomédica play in the healthcare ecosystem?

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