On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective.

They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and stress the need to understand their actions to determine if the website is built correctly.

The hosts reflect on their own experiences accessing websites as consumers and highlight the importance of having contact information on the website for lead generation and ROI for business owners.

Tune in for an insightful discussion on how to optimize your website for success.