About fundraising, being a venture capitalist, entrepreneurship and the "Joy effect".

Joy Ajlouny is the founder of two startups. She co-founded Fetchr, a Silicon-Valley backed company based in Dubai aimed at solving the no physical address problem in emerging markets.

Prior to Fetchr, Joy founded Bonfaire, an e-commerce discovery platform for luxury footwear and accessories. Bonfaire was acquired in 2013. Joy, on behalf of Fetchr, was on the cover of Forbes Magazine in the Middle East, which named Fetchr #1 startup in the region. The company has raised $100 million in funding.