Be The CEO

Accidental CEO? Here’s How to Take Back Control


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In this episode, Tom and Adam tackle one of the biggest challenges small business owners face — getting stuck in the role instead of stepping into the CEO mindset. They share real-world client stories, personal insights, and practical strategies for breaking free from overwhelm, reclaiming your authority, and running your business like a true leader.

What You’ll Learn in This Episode:

  • The “Technologia” Trap: How small technical issues mirror the bigger challenges business owners face when they try to do it all themselves.
  • From Technician to CEO: Why you’re not stuck in your business — you’re stuck in your role, and how to shift to designing outcomes instead of just solving problems.
  • Overwhelm vs. Laziness: Why overwhelm isn’t about time management but about focus, attention, and prioritization.
  • The Productivity Lie: How structure actually creates more freedom and helps you move from task-based work to momentum-based growth.
  • Identity Theft in Business: How imposter syndrome and pricing insecurity sabotage sales, and how to reclaim your authority.
  • Sales with Clarity: Why selling transformation, not just expertise, makes sales calls easier and more effective.
  • The Listening Advantage: How asking the right questions and truly hearing the answers turns more “no’s” into “yes’s.”
  • Authority Over Approval: Why chasing client approval shrinks your authority and how to make sales about decisions, not desperation.
  • The CEO Mirror: How self-awareness (not just more information) transforms both you and your business.

Workshop Invitation:

Every Wednesday, Tom and Adam host a free Accidental CEO Workshop for six business owners ready to shift from survival mode to intentional leadership. You’ll walk away with clarity, actionable next steps, and a community that gets it.

Click here to see if you qualify for the next workshop.

Links & Resources:

  • Join the Accidental CEO Workshop
  • Follow Tom & Adam for more insights on leadership, sales, and business growth

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Be The CEOBy Adam Hurd & Tom Marino