In this episode, host Andrew Laws is joined by SEO consultant and author Ash Nallawalla. They discuss the evolving field of SEO and Ash's experiences and insights, particularly focusing on his book, "The Accidental SEO Manager."

Buy the book https://yeseo.io/go/accidental-seo-manager

Key Points:

• About the Book: "The Accidental SEO Manager" offers strategic advice for SEO management rather than technical SEO skills.
• SEO in Business: Challenges of getting SEO projects approved within large companies and the importance of demonstrating their financial benefit.
• Future of SEO: Discussion on the need for industry standards and the difficulties in establishing them.

What You’ll Learn:

• SEO Management: How to approach SEO from a managerial perspective to make strategic decisions.
• Advocating for SEO: Techniques for securing organisational support and funding for SEO initiatives.
• Evolving SEO Practices: The need for ongoing learning and adaptation in the field.

Recommended For:

Anyone interested in SEO, especially professionals looking to understand its strategic impact on business.