I ordered two sets of Accidentally Wes Anderson: The Postcards in July. And then I kept looking at looking at the AWA Instagram site, anticipating the U.S. release of those cards on October 11. Yes, I knew the date. This was exciting stuff.

Guess what? As soon as I saw the postcards I knew I needed two more sets because I used this hashtag when I sent the first ones: #onetosendonetokeep. Yep, for every one I sent I knew I had to keep one. They're that cool. Other people are doing the same.

Which brings me to something cool: While the launch was going on, Wally Koval, the author of the NYT Bestselling book Accidentally Wes Anderson, took time out of his day to have a chat about the book, the postcards, and how AWA has cultivated a very engaged and creative community.