A live chat and podcast with David Armano, Chief Pause Officer and interim CMO at Suzy, a voice of the customer and customer feedback and insights platform.   On this podcast we  have a fascinating discussion about David's departure from Edelman, what he's done on his "pause", what is happening with influencer marketing, bright shiny objects that attract all marketers, the cure for all marketers with empathy, understanding and awareness and much much more. 

Watch the video of this episode on my YouTube Channel.  https://bit.ly/A2FDavidArmano

Podcast available on all major platforms such as Apple, Spotify, Stitcher, iHeartRadio, Amazon Music and more.

My website: According to Fred - https://www.accordingtofred.com
Podcast: https://www.accordingtofred.com/podcast
Twitter: https://twitter.com/accordingtofred
Facebook: https://www.facebook.com/accordingtofred

Music provided by Epidemic Sound.  Want great music for your next project, check out
Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

We all know meetings can be either the best time spent in a day or the absolute worst.  Take that one step further with conferences and having any semblance of engagement.   I talk with longtime friend, Matt Homann, Founder and CEO of Filament, the better meetings company to talk about how meetings need to evolve, how conference organizers can create better value for vendors/sponsors, and why you should consider firing a client every year. 

Matt's Company:
FILAMENT
Monday Morning Meeting Newsletter

Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.


Music provided by Epidemic Sound.  Want great music for your next project, check out
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Sonita Reese is the Chief Encouragement Officer at First by Five, a consultancy helping entrepreneurs grow their business.  On this 'Live' episode we get into affects of COVID-19, work/life balance, and celebrating wins on teams to keep employee engagement up. 

Links to the sites discussed in the episode.

First by Five, LLC

Greenlights by Matthew McConaughey
First We Feast - Hot Ones (YouTube)

Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

For the video version, you can rewatch this episode at:
YouTube - According to Fred
Facebook Page

Music provided by Epidemic Sound.  Want great music for your next project, check out
Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

Hot Take is a new series as part of According to Fred the Podcast.  A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business.  Not full reviews, but a quick assessment and opinion...according to, well me -- Fred. 

To kick this series off, today Twitter Fleets, their version of "stories" launched.  Content that allows users to publish content as "part of the conversation" that Twitter offers, but disappears after 24 hours.  The idea is to publish a 'fleeting thought' without the permanency that Twitter is known for.   I share my thoughts as to why add this to their platform, why now, and why this could be interesting.  As they say, imitation is the greatest form of flattery.  Of course it is business, then it is usually about something else.  Revenue.

Links shared in this episode.
Twitter's Fleets announcement

eMarketer US Social Media Usage (sub required)

Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

For the video version, you can rewatch this episode at:
YouTube - According to Fred
Facebook Page

Music provided by Epidemic Sound.  Want great music for your next project, check out
Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

Kristina is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist. For over two decades, she has worked with some of the most high-profile companies to balance the risk and opportunity of conducting business in the digital age. Kristina is now focused on helping others master the methodology she has developed and hone their global digital policy chops through her experience. 

Kristina is the Principal of Native Trust Consulting, LLC. Her book, The Power of Digital Policy was published in March 2019. She has lived in the E.U. and U.S., and has experience navigating English, Croatian, Russian, German, Italian, and Japanese.

Visit Kristian at https://www.kpodnar.com/

Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

For the video version, you can rewatch this episode at:
YouTube - According to Fred
Facebook Page

Music provided by Epidemic Sound.  Want great music for your next project, check out
Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

Another guest on the podcast.  Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. 

Outside of nChannel, Ryan is also involved in a few non-profits such as Guitars not Guns and Can’t Stop Columbus.  Ryan and I used to be colleagues at a startup before it was acquired back in 2014 and it was great to catch up with him and hear his point of view on eCommerce, DTC, the MarTech 5000 landscape infographic and the work he's doing at both of the non-profits.  Oh, and he is in a band too. You should check them out on Spotify.  They are called Local Tourists. 

Links to the sites discussed in the episode. 

nChannel

MarTech 5000 Landscape Infographic

Non-Profits Ryan is involved in: 

• Guitars Not Guns - Ohio Chapter
• Can't Stop Columbus

Ryan's Band - Local Tourists

• Listen to them on Spotify

Want to connect with me?  You can email me at fred [at] accordingtofred.com, visit my website at https://accordingtofred.com or hit me up on Twitter at @accordingtofred.

Music provided by Epidemic Sound.  Want great music for your next project, check out
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I'm a big fan of emerging technology.  While I can't always afford it, our family recently got an Oculus Quest VR headset and I have to say, I'm really impressed.  So when I wanted to learn more about VR and talk about the potential of the platform it was a no brainer to call my friend, Amber Osborne, who is a AR/VR marketing strategist and consultant.  In my first conversational episode, Amber and I talk about how far VR has come over the last few years, our excitement over the potential future, our love of Ready Player One and the O.A.S.I.S. and more. 

Thank you to Amber Osborne for joining me in this podcast to talk about VR. You can reach her at @missdistructo and https://www.amberosborne.com. 

Links to topics and products discussed. 

Ready Player One - Audible

VR Headsets

• Oculus
• HTC Vive
• Pico VR
• Sony Playstation VR
• Steam

Haptic Technology

• Haptx - Haptic Gloves and more. 
• New VR Skin Will Change Gaming Forever - The Gamer

VR Companies & Solutions: 

• Doghead Simulations
• On24
• Mozilla Hub

VR Development Software

• Unity
• Unreal Engine
• Spoke

Music provided by Epidemic Sound.  Want great music for your next project, check out
Epidemic Sound:https://www.epidemicsound.com/referral/cvqnod/.

I'm Fred Faulkner, and this is my Masterclass.  If you are not familiar, Masterclass.com is an online learning site, but the difference between Masterclass and any other online educational site is the celebrity status it comes with.  Learn acting from Samuel L. Jackson.  Learn writing from Judy Blume.  Take cooking lessons from Gordon Ramsey!  With over 80 classes by celebrity instructors, there is no shortage of topics and content. 

I've been a subscriber for just over a year now.  I thought I'd share my thoughts on the price of admission.  What I like, and what I don't like. (Spoiler, not much). 

Music provided by Epidemic Sound.  Want great music for your next project, check out
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Today was Adobe Summit Online, a shift from their physical conference held annually in Las Vegas.  I was happy to be at home, but also missed the excitement and culmination of months of preparation of being at the conference.  So how did Adobe do with moving to a virtual conference? I share my thoughts on what has happened to the entire conference industry as well as my critique of Adobe Summit. What did they get right?  What could have gone better?  What got me excited?

Music provided by Epidemic Sound.  Want great music for your next project, check out
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A quick update on the future of the podcast.  Spoiler alert: no I'm not stopping, rather, just getting started.