Account-Based Everything is the talk but how do you actually do it? In this episode Patrick Scheidau talks about lessons learns as CMO of PROS as they've practiced an account-based approach.

Account-Based Everything w/Patrick Schneidau @PROS

So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.

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Account-Based Everything w/Patrick Schneidau @PROS

Account-Based Everything w/Patrick Schneidau @PROS