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Account Based Marketing 101 with Sudhir Kumar - Director at Origin Growth
This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth
Topic: Account Based Marketing 101
Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it.
Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side. Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.
Discussion
- What is ABM? Why is it critical today?
- ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts
- What are the basic steps in building an effective ABM strategy?
- What is your top advice for organizations who want to build their ABM strategy?
- Are there any tools you recommend for a good ABM Strategy?
- What are the key metrics to focus on while measuring the impact of an ABM strategy?
For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ
For SMB marketing tips, visit https://bit.ly/3hHaj8V
Hosted on Acast. See acast.com/privacy for more information.
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By Vivek Nair
5
44 ratings
This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth
Topic: Account Based Marketing 101
Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it.
Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side. Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.
Discussion
- What is ABM? Why is it critical today?
- ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts
- What are the basic steps in building an effective ABM strategy?
- What is your top advice for organizations who want to build their ABM strategy?
- Are there any tools you recommend for a good ABM Strategy?
- What are the key metrics to focus on while measuring the impact of an ABM strategy?
For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ
For SMB marketing tips, visit https://bit.ly/3hHaj8V
Hosted on Acast. See acast.com/privacy for more information.