This episode features one of the international leading experts in B2B Marketing Andy Bacon from London. Andy will author an article on ABM what he considers as a strategic topic with many challenges. With his over 30 years in B2B marketing he knows what he is talking about, even though getting into marketing was an "accident". Find out if ABM is an IT topic and what ABM and Key Account Marketing have in common. Take a look behind the scenes of ABM and get some first insights into Andy´s article.