In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. Together, they explore effective ways to quantify return on investment (#ROI) and unveil a spectrum of event marketing strategies, ranging from intimate gatherings to grand conferences. The episode also casts a spotlight on Rich's forthcoming Art Basel event in Miami and delves into the dynamics of Account-Based Marketing (ABM). With Rich's invaluable insights, listeners gain a comprehensive understanding of field marketing strategies tailored to businesses of all sizes and industries.

Timestamps:
🎙️ Introduction and Background of Richard Robert (00:00:02)
📊 Explaining Field Marketing (00:01:27)
💡 Quantifying ROI in Field Marketing (00:02:30)
🤝 Collaboration with Sales and Customer Success (00:03:57)
🎉 Event Marketing Preferences (00:05:00)
🌟 Exciting Upcoming Event: Art Basel (00:09:13)
🎯 Account-Based Marketing (ABM) Explanation (00:11:30)
📋 Event Planning and Checklists (00:12:47)
📈 Lead Generation and Account Mapping (00:14:29)
🔌 Technology's Role in Field Marketing (00:15:45)
🏢 Preferences for Small vs. Large Companies (00:18:11)
🚀 Advantages of Working with Established Brands (00:19:27)
🤖 Humanizing Field Marketing Approaches (00:23:59)
💎 Providing Value to Event Attendees (00:25:47)
⏰ Consider Timing and Logistics (00:26:09)
🚗 Traffic and Transportation Challenges (00:26:38)
🌟 Enhancing Attendee Experience (00:27:29)
🤝 Closing remarks (00:29:59)

Richard Robert
LinkedIn

Brandon Amoroso:
LinkedIn
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon