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Account-based marketing myths | Nettly Live S1 x7
What are the most common misconceptions companies have about account-based marketing? In this episode, I cover why ABM is not a channel tactic, that ABM is just selling and marketing to a wish list of accounts and other myths.
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By NettlyWhat are the most common misconceptions companies have about account-based marketing? In this episode, I cover why ABM is not a channel tactic, that ABM is just selling and marketing to a wish list of accounts and other myths.