On today's episode, I continue my conversation with Samaal as we discuss one of the most important aspects of selling: account planning. This might be where the preverbal rubber meats the road and what might be the biggest chasm between a good rep on the account team and a top performer.

Samaal shares both successes and failures and what he learned from his experiences. He discusses the effects of account planning on getting the right resources to progress opportunities as well as how it helps to shorten the sales cycle.

Join me as we ask, listen, and learn together!