Picking a niche for your accounting business is scary. It means you need to focus and let go of everything else. In this episode I discuss how to make the decision despite the fear.

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What Firm Owners Can Learn From My Near Death Experience

In my personal life I couldn’t continue to work 16 hours per day, snacking at my desk and eating pizza. If I didn’t start eating well, consistently, I wouldn’t survive to 40. 

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Accountants & Bookkeepers — Quit the ‘time selling’ business. Or be prepared to lose your business this decade. 

If you cannot create a service that helps business owners move closer to their goals, you have no hope in hell for increasing your fees. This sounds harsh, but true.

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What is the point of building your own bookkeeping or accounting firm if you are going to work for 60 hours?

How is that any different to the corporate jobs we had? 

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How “Caring” Will Help Accountants and Bookkeepers Increase Their Fees

Do you care enough to help your clients get what they want?
Ultimately, as accounting and bookkeeping entrepreneurs, we are also business owners.

All business owners want the same thing. They want more profit, more revenue, more time.

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Most accountants and bookkeepers sell services that nobody cares about.

Accountants and bookkeepers struggle to sell their services. Because they are selling services that nobody wants your services or cares about. 

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I think accountants and bookkeepers are the smartest people in the world. Unfortunately, intelligence and smarts can be detrimental to business success.

After working with and speaking with over 97 accounting business owners, I believe the biggest curse is the curse of overthinking. The curse of logic.

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The biggest thing holding finance entrepreneurs back is Imposter syndrome. Said another way. The biggest thing holding them back is how they FEEL about themselves.

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The biggest excuse in the accounting world is "my business grows with referrals I don't need to do marketing."

But when I look deeper under the hood, they do not have an intentional referral system either. Instead, they are just waiting for the random and erratic referrals to come in… whenever that happens.

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There are two types of bookkeepers and accountants and tax pros. The kind that do compliance work and the kind that help their clients achieve their goals.

The kind that sell cheap services and the kind that sell value.

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