Using a case study from Instagram account, Girls on Hills, I take a look at how you can leverage a social media platform and bypass the need for a blog.  

Show notes - the takeaways

>> Girls on Hills don't have a blog or newsletter so their social media works super hard for them.

>> You need to be 100% clear about who you are talking to.

>> Show your audience in your posts

>> Potential customers need to be able to find you. They relate to what it is you do.

>> How to get people spending with you on Instagram

>> Their packages are so clear and it's incredibly well-targeted.

>> Their content is aspirational and educational.

>> It's proof that you can do things incredibly simple.

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