The Official Concept

Achieng Agutu


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Achieng Agutu. https://www.tiktok.com/@noordinarynoire?_t=8dX6XU8IhWc&_r=1. , the Kenyan-born "confidence queen," model, and digital content creator, has made a significant impact through her social media platforms. Known for her daily doses of motivation, self-love, and fearlessness, Achieng has garnered a dedicated following by sharing empowering content. Her rapid growth on social channels has earned her a spot on Create & Cultivate's Top 100 list in the creator's category, and she has also been selected as a Top 12 finalist in the 2023 Sports Illustrated Swimsuit Swim Search.
Achieng's unique style showcases inclusive fashion and makeup, with a particular emphasis on highlighting the inclusivity of Black and plus-size women in the luxury fashion and beauty industries. She aims to bring her vision to life by embarking on a confidence tour, inviting like-minded individuals to join her in conquering spaces and embracing their own self-assurance.
Originally from Kenya, Achieng moved to Richmond, Indiana, at the age of 16 to complete her high school education with her host family. After graduating, she pursued Communications and Spanish studies at Goshen College. Achieng furthered her education by studying Business at Hult International Business School in Boston, MA, with financial support from her parents in Kenya and through various jobs she held, such as driving for Uber, babysitting, and teaching English to foreigners.
Throughout her academic journey, Achieng faced challenges as the only Black girl in most of her classes. Instead of allowing this to dampen her spirits, she used it as an opportunity to become her own hype woman. In between her studies, she began creating digital content on Instagram, starting with dancing to hype herself up in the mornings. The positive response she received from her followers and the impact she made on others' lives through her posts motivated her to continue spreading positivity. Her viral sensation caught the attention of major brands such as Olehenriken, Iamtabithabrown, Victoria's Secret, and Away. Achieng has been featured in Vogue, earning her the title of Confidence Queen, and she has been recognized as one of the top creators on the Create & Cultivate Top 100 list. Currently signed to Ford Models, she continues to thrive and is poised to make a splash as a 2023 Swim Search finalist for Sports Illustrated Swimsuit.
In addition to creating motivational content on social media, Achieng has plans to bring her message to life through real-world experiences. She intends to organize a confidence tour, providing a platform for individuals to step up, conquer their fears, and embrace their inner strength alongside her. Achieng's journey exemplifies resilience, determination, and hard work, and she now resides in New York City, where she continues to uplift and inspire others, creating a space where everyone can feel like royalty.
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The Official ConceptBy Allan Campbell