In this episode, we delve into the concept of the Impact-Effort Matrix and its application in the development of a Minimum Viable Product (MVP). We start by defining an MVP and the challenges that come with deciding which features to include.

We then introduce the Impact-Effort Matrix, a decision-making tool that assists in feature prioritisation based on the potential impact and implementation effort. We offer a step-by-step guide on using this matrix, highlighting the four quadrants of high effort-high impact, high effort-low impact, low effort-high impact, and low effort-low impact features.

To simplify this process, we consider a hypothetical example of a dating app and assign impact and effort scores to potential features. We plot these features on the matrix and discuss how this visualisation aids in making informed decisions for MVP development.

Finally, we emphasise the importance of the Impact-Effort Matrix in the context of startups and businesses operating within strict timescales and cost constraints. We remind our listeners that every business is unique, and effective use of this tool requires a clear understanding of target users and resources.If you enjoyed this podcast and need help with your next app project, please check out https://www.scorchsoft.com