Outstanding content can effectively relay your organization’s most important stories, but that’s just the start: It can also effectively relay important information, change perceptions and provide customer care. David Johnston, social media manager for the TSA, and Rae Hoyt, manager of content production for technology courses at LinkedIn Learning, will discuss how combining savvy storytelling with innovative content marketing strategies can support business and communications strategies while boosting your organization’s brand and forging connections with audience members.