In this episode of Marketing Movers, we sit down with John Moran, Co-founder of Solutions 8 and an expert in digital advertising and agency growth. From building multiple successful agencies, exiting for eight-figure sums, to scaling businesses through strategic Google Ads campaigns, John’s journey is full of actionable insights.

He shares his self-taught path in digital marketing, how he hit rock bottom only to build one of the top Google Ads agencies, and the importance of setting client expectations.

00:00 - Introduction and John's Background

02:39 - Starting Solutions 8: From Struggles to Growth

07:52 - The Power of Niching Down: Choosing the Right Focus

13:13 - Valuation and Scaling: Strategies in a Niche Market

17:46 - Understanding CAC, LTV, and Building Efficient Processes

19:58 - Hiring the Right People for Agency Success

20:58 - Selling the Agency and Leveraging Freelancers for Growth

26:23 - Adapting to the Changing Digital Marketing Landscape

31:28 - Prioritizing Business Metrics Over In-App Metrics

38:58 - Questioning Google's Recommendations for Better Results

42:50 - Setting the Right Expectations with Clients

John Moran's Linkedin: https://www.linkedin.com/in/johnmorangads/