This episode of Marketing Rebels explores maximizing your marketing budget with insights on retention, influencer marketing, and authenticity to drive business growth.

• Rethink Acquisition
• The Power of Hyper-Personalization
• The Rise of Influencer Marketing
• Purpose-Driven Marketing

Introduction: Challenging the idea that retention trumps acquisition, showing how smart digital strategies make acquiring customers cost-effective.

• Main Point #1: Rethink Acquisition
• Main Point #2: The Power of Hyper-Personalization
• Main Point #3: The Rise of Influencer Marketing has evolved beyond simple endorsements
• Real-Life Example: Islam highlights Patagonia, which promotes buying used items, reflecting the trend toward sustainability.

About the Guest:

Guest Name: Dr. Islam Gouda

Bio: A young professional with a passion for marketing. He has an honorary doctorate from the University of California in Strategic Marketing. He also has a masters degree from Florida State University, a diploma certificate from Lehigh university in organizational leadership, and an American University of Sharjah graduate in Marketing and Management.

He is a marketing focused business experience with a strong analytical ability of using available market data for strategic marketing, business development, product development purposes along with the identification of new business opportunities and measurement of ROI.

Dr. Gouda's specialties include, leadership and communications skills with the ability to adapt to a wide variety of cultures and to manage and work part of cross-functional teams.

Dr. Gouda has a strong track of success on the definition and execution of the whole marketing mix for both consumer and enterprise segments: market intelligence, product management, demand generation, press, advertising, alliances - with a proven channel expertise, campaigns setup, channel enablement programs, execution, tracking, reporting.

[email protected]

https://islamgouda.blogspot.com/

Key Quotes from the Episode:

• "Bringing in new customers can be more cost-effective than focusing solely on retention." - Islam Gouda

• "The new ATL is the new BTL. People don't have to invest millions in TV ads anymore. They can focus on laser-focused digital marketing strategies." - Islam Gouda

Recommended Resources from Shauna:

• AirTable to help you plan, create, organize & outsource your content marketing. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to create free account

• KAJABI as an all-in-one resource to help you manage & market your business. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free 14-day trial

• DUBSADO to streamline client management, contracts, and invoices all in one place. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free trial

• FlowChat to simplify and automate your lead generation directly from social platforms. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to explore FlowChat

• Restream to easily broadcast live across multiple platforms and expand your reach. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start streaming

• Fathom to easily record your calls, take notes and share with guests. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start recording

About Shauna Van Mourik:

Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.

GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna 

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