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Acquisition Strategies, Data, and Pricing in a Product Led Company | Rajan Sheth, Hypergrowth & Ex-Growth at Heroku
Many early-stage PLG (product led growth) companies try to launch faster and monetize as soon as possible. But, the path to success lies in taking it slowly and focusing on acquisition through engagement.
Every business should aim for quality rather than quantity and bring value to each customer regardless of whether they use freemium or paid services.
In this episode of Product-Led Revenue, our host Breezy Beaumont chats with Rajan Sheth, Partner at Hypergrowth, former VP of Growth and Self-Service Business at JumpCloud, and Ex-Head of Growth, GTM, and Marketing at Heroku.
Rajan and Breezy discuss acquisition strategies, data, and pricing in the PLG space.
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By CorrelatedMany early-stage PLG (product led growth) companies try to launch faster and monetize as soon as possible. But, the path to success lies in taking it slowly and focusing on acquisition through engagement.
Every business should aim for quality rather than quantity and bring value to each customer regardless of whether they use freemium or paid services.
In this episode of Product-Led Revenue, our host Breezy Beaumont chats with Rajan Sheth, Partner at Hypergrowth, former VP of Growth and Self-Service Business at JumpCloud, and Ex-Head of Growth, GTM, and Marketing at Heroku.
Rajan and Breezy discuss acquisition strategies, data, and pricing in the PLG space.