Steve Henke and Paul Griffiths discuss the pros and cons of outsourcing sales and marketing functions for market research and insight agencies.

When is it beneficial to outsource, and when it is better to keep functions in-house?

They also discuss the importance of understanding the disadvantages of outsourcing, including costs and communication challenges, and the need for agencies to build their own capabilities over time.

Key Takeaways

• Outsourcing can provide immediate access to expertise.
• It's essential to evaluate the size and scale of your agency before outsourcing.
• SEO is a good candidate for outsourcing.
• Account management should not be outsourced to freelancers.
• Building internal capabilities for lead generation is crucial.
• Outsourcing can be expensive but may be efficient for specific tasks.
• Communication challenges can arise with outsourced teams.
• Outsourcing marketing can be beneficial if internal skills are lacking.
• Hiring agencies with industry knowledge is vital for effective outsourcing.
• Agencies should consider their long-term strategy when deciding to outsource.