From the Home Shopping Network to Amazon, retailers will market their products in order to create a false sense of urgency. We hear & read descriptions that say, "Hurry Now, Last Chance, Ends Tomorrow". Count down timers, supply & demand, as well as free shipping are employed to entice sales. These marketing strategies are successful for generating sales of products that are wants, not needs. However, there is a need for all of humanity; eternal salvation. In John 7:25-36, Jesus utilizes these same methods when speaking of salvation. Essentially, He is saying, "Act Now, Before It's Too Late".