Stephen and Greg chat about arguably the most important part of customer insight – using what you learn from customers to improve the customer experience.

You can download the action plan template mentioned in the episode here: https://www.tlfresearch.com/downloads/cx-tools-and-templates/action-plan-template/

And if you want more detail, we also run an online course on action planning: https://www.tlfresearch.com/training-events/on-demand-action-planning-from-customer-insight/