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Games have the power to unlock deep reserves of human motivation that drive customer and employee behavior. However, many businesses that try to incorporate game elements into their business strategy end up failing. Yu-kai Chou can explain why. As a professional gamification consultant, he explains the most effective ways to incorporate game elements into your business strategy.

His book, Actionable Gamification, is a strategy guide for business gamification. It explores why some gamification systems are addictive while others are tedious, and why some inspire long-term devotion as others fizzle. Our guide will walk you through Chou's strategies, exploring the motivations that keep players engaged, how to balance them, and how to incorporate them into your business. You'll learn how games tell compelling stories, why so many games use "mystery rewards," and how gamification can grow your business. Our guide adds insight by further exploring the psychology behind game mechanics and comparing Chou's strategies to other theories of game design.