116: 6 Actionable Steps You Can Take to Attract Your Ideal Client with Kim Wensel

Enrollment for The Venue Academy is still open! Join me and dozens of other students for education, community, bonuses and launch your venue dreams TODAY!   It's an honor to welcome Kim Wensel from Pattern of Purpose to the show today. Kim is here to share 6 Actionable Steps You Can Take to Attract Your Ideal Client in your wedding business.   Here's a bit more about Kim: Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out. A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health. She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.   Connect with Kim: www.patternofpurpose.com @kimwensel Free Guide: Go Beyond Generic Testimonials