How do you grow a medical practice that stands out—while staying true to your values and meeting untapped patient needs? In this episode, Ethan Decker and Krista Michener dive deep into the business and branding of integrative health. Krista reveals how she evolved AHP Integrative Health from a self-pay clinic for uninsured communities to a sought-after healing destination for chronic Lyme and more. She and Ethan unpack actionable strategies for marketing in a niche medical field, the power of segmentation and targeting, and why modeling your business after cross-industry examples can accelerate your growth. If you’re a healthcare provider, entrepreneur, or anyone looking to scale purposefully, this episode will give you the tools and confidence to market smarter, build your tribe, and design a business you love. Listen for practical insights you can implement right now to grow your service-based brand, clarify your positioning, and future-proof your operations.

Main Topics Covered:

• How AHP Integrative Health blends alternative and traditional medicine
• Krista’s shift from affordable care to integrative healing—rooted in her local Amish and farmer communities
• Managing growth: Stopping marketing, hiring challenges, and scaling responsibly
• Marketing strategies for niche medical practices (chronic Lyme expertise, multi-state reach)
• Leveraging business models from other industries (the “white label” approach)
• How to find and connect with mentors to model your business on success
• Outsourcing and “buying back your time” so you can focus on your strengths
• Overcoming limiting beliefs—owning your value as a provider
• Actionable next steps for medical entrepreneurs and business owners

Links to Additional Resources:

• AHP Integrative Health
• Books Mentioned: Buy Back Your Time by Dan Martell
• International Lyme and Associated Diseases Society (ILADS)
• Business Model Inspiration: What is White Labeling? (Investopedia)

Ready to create a more impactful, sustainable brand? Reflect on your business model, reach out to an industry mentor, and start taking small steps toward your vision today. If you enjoy the episode, share your favorite insight on social and tag us!

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Hosted on Acast. See acast.com/privacy for more information.