SEO is often presented as a huge checklist of things that need to be done before you can even consider hitting publish. Miss a step and your content will be dead on arrival. 

But the truth is some of those things can make a big impact on how content ranks, but some of it is just noise. 

Dan Shure, founder of Evolving SEO and host of Experts on the Wire, said good SEO comes down to paying equal attention to both the big picture of content—the structure and purpose—and the small details that make a difference. Getting too bogged down by one or the other will lead to content that flops. 

In this episode, Dan explains how he handles that balance and tunes out the rest. Tune in for a massive amount of actionable tips on SEO strategy.

Show Topics

• Pay attention to the big picture and small details
• Don’t waste time on perfect if imperfect will do
• Nail first sentences
• Label content types
• Fit the structure to the keyword
• Put SEO over promotion

Show Links

• Check out Evolving SEO
• Follow Dan Shure on LinkedIn or Twitter
• Listen to Dan’s podcast: Experts on the Wire

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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/