Are you value-sensitive or time-sensitive? Active or dormant? Proactive or a procrastinator? These questions are at the heart of Behavioural Segmentation, an approach to segmentation that makes nudges significantly more effective at influencing behaviour. The integration of behavioural science into customer insight is proving to be a powerful accelerator for businesses to understand their customers and, more importantly, use that insight to drive value for them and their customers alike.  To discuss how putting these approaches helped Sage increase customer satisfaction and reduce churn, host Freddie Martin is joined in the studio by Suresh Natarajan, who leads the PwC Behavioural Economics practice, and Brian Wall, Director of retention at Sage. Link to our previous Behavioural Economics episode: https://podcasts.apple.com/gb/podcast/economics-in-business/id1231389294?mt=2 Link to the PwC Behavioural Economics site, where you can learn more about how PwC can help you harness the power of Behavioural Economics: https://www.pwc.co.uk/services/economics/behavioural-economics.html

Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

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While women's participation in labour markets is increasing, they continue to face pay disparities compared to men. In this episode, host Ellie Golden is joined by Alia Qamar and Yashi Chowdhary, Economists at PwC, to dive deeper into the findings of the Women in Work 2024 report. The speakers outline the standout findings, the drivers of the gender pay gap in the UK, and why this is so important.

Women in Work 2024 - Ep30

Are we out of the woods yet? In this podcast, Ellie Golden hosts our UK Chief Economist Barret Kupelian, along with Jake Finney, a manager in our Economics team, to discuss their views on the macroeconomic outlook and the reports special article, which offers a holistic evaluation on undergraduate degrees. The speaker's outline their views on GDP growth, the outlook on headline inflation and what recent geopolitical developments could mean for domestic prices in the UK.

UK Economic Outlook - Ep29

Free school meals can have a great impact on both children and wider society. Join us as we discuss the potential expansion of free school meals in England, looking at who currently receives them, what the potential benefits to children and society are from expanding this policy, and what we expect to happen next.

The future of free school meals - Ep28

Overall success is heavily dependent on effective employee adoption, and without this, businesses struggle to see the true benefits of their time and financial investments. So, what insights can behavioural economics provide to help navigate change and get good habits to stick? And how did we apply these insights in practice to drive an 81% increase in employee adoption of technology within 2 months?

Using behavioural economics to help your employees adopt new workplace technologies - Ep27

Action on net zero is a central tenet of governments, businesses and policy makers around the world, but what are the implications for women in the workplace? What lessons have we learned from COVID-19 that we can carry forward to make sure all women, especially those with childcare responsibilities and those from ethnic minorities, are better placed for the transition to net zero?

In this episode, host Vayana Skabrin is joined by Priyanka Kanani and Divya Sridhar, Economists at PwC, to dive deeper into some of the more social and environmental angles of the 10th Women in Work Index.

Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

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