Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and better patient experiences.

This conversation is brought to you by P3 Practice Marketing, online marketing for orthopedic, spine, and neuro practices. Take this short quiz to think through your practice’s approach to word of mouth and what next steps might look like.

Books referenced in the show:

• Unleashing the Chief Moment Officers: Reliably Giving the Gift of Exceptional Experiences, Diane Stover-Hopkins
• The Checklist Manifesto, Atul Gawande
• Strengths Finder 2.0, Tom Rath

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