Feeling out of balance, rushed, and stuck in symptom-chasing? We sit down with Dr. Sherry McAllister to unpack Adjusted Reality—a practical, story-driven guide to living in alignment physically, mentally, and emotionally. Instead of treating chiropractic as a last stop for back pain, we explore it as a catalyst for performance, confidence, and long-term resilience. Sherry shares the seven pillars—investment, replenishment, nourishment, movement, adjustment, contentment, and revitalizement—and shows how they create a path from chaos to clarity.

You’ll hear how one young athlete avoided a spiral into depression by finding a doctor who would walk the full journey: clear education, research-backed steps, and care that honored the whole person. We also dig into the difference between disease care and health care, and why collaboration—not competition—gives patients the best outcomes. When communication bridges both systems, people don’t just recover; they regain momentum, purpose, and self-agency.

The conversation takes an unexpected turn to New York Fashion Week, where posture and alignment meet confidence and design. Health becomes the ultimate accessory, shaping how we move through rooms, handle stress, and tell our story without words. Along the way, Sherry offers a deceptively simple prompt for clinicians and patients alike: What do you want your health to help you do more of? Aligning care to that answer turns routines into a lifestyle and worry into courage.

Ready to rethink what care can do for you? Press play, share this with a friend who needs momentum, and if the message resonates, subscribe, leave a review, and tell us which pillar you’ll build first.

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What happens when a career in federal law enforcement comes to an abrupt end? For Dr. Stacy Neal, a workplace injury that left her dependent on a walker transformed into an unexpected gateway to a fulfilling second career in chiropractic care.

As the newest member of Activator Methods International's Speakers Bureau, Dr. Neal shares her extraordinary journey from senior special agent with Homeland Security Investigations—where she tackled human trafficking, narcotics, and financial crimes—to becoming a passionate chiropractor. After sustaining a severe injury during training that led to eleven surgeries and an implanted spinal cord stimulator, it was a workers' compensation chiropractor who convinced her she could walk unassisted again. That life-changing experience inspired her complete career transformation at age 41.

Dr. Neal brings a unique investigative mindset to patient care, applying her background in criminology and forensics to clinical diagnosis. This approach has proven invaluable, as she recounts a powerful story of helping a patient who had been dismissed by both emergency room and urgent care providers. Her persistence in ordering appropriate imaging revealed the true source of the patient's debilitating pain, bringing not just physical relief but profound emotional peace.

Now serving as an adjunct professor at Northwestern University, Dr. Neal has come full circle from student to practitioner to educator. Her story embodies resilience and purpose—demonstrating how personal adversity can reveal unexpected calling. Through Activator Methods' new Speakers Bureau launching in 2025, associations and organizations can request Dr. Neal and other speakers at no cost to share their expertise and inspire others in the chiropractic community.

Have you considered how life's unexpected turns might be directing you toward your true purpose? Share your thoughts or reach out to learn more about Activator Methods' speakers for your next event.

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When was the last time you calculated what a new patient is truly worth to your practice? In this eye-opening conversation with marketing expert Nick Doyle, author of the bestselling "Outmarket the Competition," we explore a revolutionary approach to marketing that's transforming how businesses think about customer acquisition.

Nick reveals why most marketing strategies fail: they focus exclusively on either brand building or performance metrics, missing the powerful synergy created when both work together. "Brand marketing is trust," Nick explains, drawing parallels to the branded products we instinctively choose every day. Meanwhile, performance marketing helps you "fish where the fish are" by targeting those actively seeking your services. The magic happens when these approaches combine.

The conversation takes a fascinating turn when Nick introduces his lifetime value framework—a sophisticated yet practical model that uses patient profitability to determine appropriate marketing spend. Rather than arbitrarily setting monthly budgets, Nick advocates calculating what a new patient is actually worth to your practice, then using that figure to inform acquisition costs. While the math might seem daunting at first, the principles can be applied by any practice that understands its basic patient metrics: visit frequency, average cost, and treatment duration.

What makes this approach particularly valuable for chiropractors? As Nick points out, local businesses often have an advantage since they're targeting a defined geographical area rather than competing nationally. The key is overcoming personal bias—designing marketing that resonates with patients rather than what appeals to the practitioner.

Ready to transform your practice marketing? Listen now and discover why Nick's book has become a bestseller across multiple business categories. The concepts may be advanced, but the potential impact on your practice growth is well worth the learning curve.

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What does it really take to create high-quality nutritional supplements? Charlie DuBois, Chairman and CEO of Standard Process, pulls back the curtain on the 95-year journey of this family-owned company that's refusing to compromise on whole food nutrition.

Starting with his unusual path from electrical engineer to supplement company leader, Charlie shares how he borrowed "more millions than years of age" at just 29 to purchase the family business from his great-aunt's estate. This decision has preserved Dr. Royal Lee's founding vision that whole foods—not isolated nutrients—provide the best nutritional foundation.

The conversation reveals Standard Process's unique farm-to-supplement approach, including their impressive 1,200-acre certified organic farm (dwarfing the average 4-acre organic operation in America) and their commitment to keeping production entirely within Wisconsin. Charlie explains how they've expanded their scientific credentials through their North Carolina research center, which conducts everything from cellular studies to human clinical trials.

Perhaps most surprising is Charlie's revelation that he receives serious offers to buy Standard Process weekly, yet remains committed to transitioning leadership to the fourth generation—his children Jack and Simone. "When private equity owns a supplement company, the results are different," he notes, highlighting how this commitment to family ownership rather than corporate consolidation directly impacts product quality.

For chiropractors and health practitioners interested in nutrition, this rare glimpse into the philosophy, research, and family values behind Standard Process illuminates why their approach to supplementation continues to align so strongly with holistic healthcare. Listen now to understand what truly separates quality supplements from the countless options flooding today's marketplace.

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What happens when a doctor becomes the patient? Dr. Cindy Howard, a survivor of Hodgkin's lymphoma, takes us through her remarkable journey from self-diagnosis to complete recovery, offering a master class in integrating conventional and functional medicine approaches along the way.

Ten years ago, Dr. Howard woke up with a golf ball-sized lymph node in her neck. Drawing on her medical expertise, she diagnosed herself with Hodgkin's lymphoma and made the critical decision to pursue both chemotherapy and functional medicine treatments simultaneously. "If I don't fix the terrain that cancer grew in, what makes me think I won't wind up there again?" she explains, articulating a philosophy that guided her through recovery and continues to inform her approach to health.

Throughout her six-month chemotherapy treatment, Dr. Howard supplemented with high-dose IV vitamin C and approximately 150 different nutritional supplements while maintaining a pristine diet of organic, whole foods. Despite facing resistance from the medical establishment—including being denied access to a less toxic chemotherapy protocol—she advocated fiercely for her health, refusing recommended radiation therapy after completing chemotherapy. Today, she remains cancer-free while managing the side effects of treatment, including reduced lung capacity.

Dr. Howard's personal experience has deeply informed her professional work with patients facing various health challenges. She shares practical insights on concussion treatment, emphasizing anti-inflammatory supplements like omega fatty acids, Boswellia, and magnesium threonate. For diabetes management, she recommends berberine HCl, chromium, and cinnamon as natural alternatives to pharmaceuticals. Her passionate approach to women's health stems from her belief that symptoms like menstrual cramps and menopausal discomfort are "common but not normal" and can be effectively addressed.

Ready to take control of your health journey? Listen now to discover how one doctor's personal battle with cancer transformed her approach to medicine and might just change your perspective on healing too.

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What does the future of global chiropractic look like? Meet Dr. Brad Beira, the incoming Secretary General of the World Federation of Chiropractic, whose remarkable journey from South African chiropractor to international leader offers invaluable insights for practitioners everywhere.

With disarming honesty, Dr. Beira reveals how his early fascination with the nervous system and diagnostics led him to become South Africa's first registered chiropractic student in 1989—coincidentally the same year the WFC was formed. His career evolution from private practice to corporate stress management speaker, then to business executive and legal expert, has uniquely prepared him for guiding chiropractic's global future.

Dr. Beira's vision centers on expanding access—both for patients to chiropractors and for chiropractors to safe markets. "We're our own best kept secret," he admits, emphasizing how research and clear communication are essential for demonstrating chiropractic's effectiveness. He speaks passionately about physical literacy and maintaining mobility across all life stages, positioning chiropractors as vital healthcare partners in an increasingly sedentary world.

For practitioners feeling isolated in their clinics, Dr. Beira offers practical wisdom: find mentors, seek business management support, and never stop learning. His candid assessment that "practice is hard" and "practice is lonely" resonates with clinicians everywhere, while his call for greater community engagement addresses the concerning trend of younger chiropractors disconnecting from professional associations.

Whether you're a seasoned practitioner, new graduate, or chiropractic student, Dr. Beira's passionate call to action will inspire you to connect more deeply with colleagues and communicate your value more effectively to patients and other healthcare professionals. His leadership promises a new chapter for chiropractic that honors its roots while embracing innovative approaches to global healthcare challenges.

Subscribe now to hear more conversations with chiropractic thought leaders who are shaping the future of our profession.

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A decade of transformation in global chiropractic comes to light as Dr. Richard Brown, retiring Secretary General of the World Federation of Chiropractic, shares his remarkable journey with Dr. Arlan Fuhr. Their conversation reveals how chiropractic has evolved from a peripheral profession to an evidence-supported healthcare approach recognized worldwide.

Brown's proudest achievement—the "Be Epic" campaign—epitomizes his vision for chiropractic: Evidence-based, People-centered, Interprofessional, and Collaborative. This simple framework resonated globally, unifying diverse stakeholders from national associations to educational institutions under a common philosophy. Throughout challenges like the COVID-19 pandemic, this foundation proved invaluable as the WFC supported practitioners across 96 countries navigating unprecedented healthcare disruptions.

The healthcare landscape has shifted dramatically during Brown's tenure, with international guidelines increasingly recommending non-pharmaceutical, non-surgical interventions—precisely what chiropractors deliver. This evidence-based evolution has positioned the profession favorably, but Brown emphasizes two critical frontiers: demonstrating cost-effectiveness to policymakers and embracing the growing need for geriatric care. With aging populations worldwide fearing mobility loss and social isolation, chiropractors hold a unique opportunity to maintain seniors' independence and quality of life.

As Brown transitions to new roles including judicial work as an appointed magistrate and continued practice in an integrated medical setting, he leaves the profession with both wisdom and optimism. His leadership philosophy—humanity, humility, and integrity—offers guidance to future leaders, while his parting message resonates with possibility: "The best is yet to come." Through continued research investment and healthcare integration, chiropractic stands poised for its most impactful era yet.

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The connection between your spine and brain is far more profound than conventional medicine has recognized. In this eye-opening conversation, Dr. Heidi Haavik, Director of Research at New Zealand College of Chiropractic, shares revolutionary findings from 24 years of neuroscience research that completely transform our understanding of how chiropractic care works.

Forget what you thought you knew about chiropractic. Those old theories about "relieving pressure from pinched nerves" have given way to a sophisticated brain-centered model. Dr. Haavik's research team has consistently demonstrated that spinal adjustments directly change brain function, regardless of where along the spine the adjustment occurs. "We had to really rethink the entire model," she explains, "because it doesn't seem to be the nerve roots, but we're directly changing the brain when we're adjusting subluxated segments."

The mechanism? High-velocity, low-amplitude thrusts (whether from Activator instruments or manual techniques) stretch deep spinal muscles that have become atrophied around dysfunctional segments. These muscles play a crucial role in proprioception - your brain's awareness of body position. When they're not communicating properly, your brain operates on an incomplete "story" about what's happening in your body, potentially leading to countless downstream effects.

This explains why chiropractic benefits extend far beyond pain relief. Recent clinical trials reveal improvements in fatigue, anxiety, depression, and even how the brain processes sensory information like sound and visual input. Perhaps most remarkable are multiple studies showing significant rehabilitation benefits for chronic stroke survivors - an ironic development for a profession once wrongly accused of causing strokes.

For those considering chiropractic care, Dr. Haavik recommends at least three months of consistent visits. "Some of the neuroplastic brain changes don't necessarily show up straight away," she notes. "Some change immediately, but some you only see at about 12 weeks." Looking ahead, she's excited about emerging technologies that will make neurological assessment more accessible in chiropractic offices, along with big data initiatives that will better identify which populations benefit most from care.

Want to understand how your spine influences your brain and overall health? This conversation illuminates the science behind what chiropractors have observed clinically for decades - that spinal care influences far more than just back pain.

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When most doctors hear "NCMIC," they immediately think malpractice insurance—but as President David Siebert reveals, that's just scratching the surface. Founded in 1946 by chiropractors for chiropractors, NCMIC has evolved into a comprehensive resource offering everything from business insurance to financial services tailored specifically for the profession.

What distinguishes NCMIC from competitors? Their impressive 300+ years of collective claims experience makes a profound difference when defending chiropractors. As a mutual company answering to policyholders rather than shareholders, NCMIC takes a long-term approach that has allowed them to return over $170 million in dividends to doctors over 25 consecutive years. Their board, predominantly comprised of chiropractors, ensures decisions always prioritize the profession's best interests.

For doctors facing potential claims, NCMIC offers critical guidance through what can be an emotionally challenging process. Their "consent to settle" policy guarantees doctors maintain control over their professional reputation, as no case settles without the doctor's written permission. Siebert shares how NCMIC will invest significantly in legal defense when a doctor wants their day in court, even when settlement might be less expensive—because protecting a chiropractor's reputation matters more than saving money.

Beyond malpractice coverage, NCMIC offers business insurance, specialized long-term disability policies that understand chiropractors' unique needs, and personal lines including home and auto insurance. Their financial arm provides transparent merchant processing without long-term contracts, equipment loans, business credit cards, and premium financing options. They've become a true one-stop solution for chiropractic practice needs.

The company's commitment extends to supporting over 200 chiropractic events annually, providing campus resources, risk management training, and their "Starting Into Practice" program. The NCMIC Foundation has invested more than $10 million in research that's opening doors for chiropractors in integrated healthcare settings. With growing public interest in preventative care post-pandemic, Siebert sees a bright future ahead for the profession.

Discover how NCMIC can help protect and grow your practice with solutions designed specifically for chiropractors. Call today to learn more about their comprehensive services beyond malpractice insurance.

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Every breath has significance when you're the son of a chiropractor – especially your first one. Dr. Mark Sanna, CEO of Breakthrough Coaching, opens this compelling conversation by sharing how a chiropractic adjustment from his father literally gave him his first breath as a "blue baby" born without oxygen. This profound beginning shaped his lifelong connection to a profession that he now helps others master through his coaching enterprise.

The heart of successful chiropractic practice, Sanna reveals, lies not in clinical skills alone but in the foundational business principles rarely taught in school. "It's not how much you make, it's how much you keep," he emphasizes, sharing how his 30-year discipline of consistently investing 10% of his earnings has created financial freedom through the magic of compounding interest. This wisdom proves especially valuable for new practitioners who possess time – the most powerful wealth-building asset.

Sanna addresses the challenging reality of insurance reimbursements frozen at 20-year-old rates despite rising delivery costs. He advocates for a balanced approach incorporating cash services, where practitioners effectively communicate the value of investing in health. "Your job is to make their health a priority," he explains, highlighting how skilled practitioners help patients recognize that discretionary spending on wellbeing delivers returns no other purchase can match.

The conversation shifts to sustainability practices for busy practitioners, with Sanna offering a counterintuitive insight: "You're either expanding or contracting." He explains that regular environmental changes – whether weekend retreats or seasonal homes – provide the mental expansion necessary to prevent burnout and maintain practice vitality. This perspective challenges the notion that constant presence equals greater success.

Breakthrough Coaching distinguishes itself through integrity, systems-based management, and consultants who've personally implemented these principles. Sanna particularly emphasizes succession planning – helping practitioners create actual value in their practices that translates to retirement security while ensuring continued patient care. For listeners contemplating practice growth or transition, this discussion offers both strategic wisdom and practical next steps toward building a sustainable chiropractic legacy.

Ready to transform your practice with proven systems? Connect with Dr. Sanna at mybreakthrough.com or call 800-723-8423 to discover how coaching can help you achieve your practice goals faster and with greater certainty.

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