Data and analytics tie into everything that Vermont-based NorthCountry Federal Credit Union does and the goals they want to reach for their community. Partnering with AdvantEdge Digital is one of the first steps NorthCountry has taken on the path to analytics maturity. In this episode, we're talking with NorthCountry's Bob Morgan, and AdvantEdge Digital's Aaron Grossman. They'll walk through lessons learned and best practices implemented so far in the credit union's journey to leverage data for a better understanding of members and the insights to deliver the products and services they most want.