Active long biased, long short equity is optimal for meeting client goals. It combines equity market beta with absolute return thinking, stock picking skill, and flexible exposure. Market neutral investors forgo desirable long-term beta; long only investors forgo flexibility; behavioural biases risk passive investors panicking in bear markets and locking in losses. Investors should view long biased, long short equity as a core solution, dedicating a meaningful slice of portfolios to this strategy, rather than being constrained by traditional equity/debt buckets. The long-term alignment of the strategy (“means”) with client goals (“end”) is demonstrable and paramount. - Andrew Clifford, Platinum Asset Management. Earn 0.50 CE/CPD hrs on Portfolio Construction Forum