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Original YouTube video: https://youtu.be/n3xqKcIH13g

 

Actively Preventing Customer Churn: Leveraging Signal Analytics | Day 13 of 90

In this episode of our 90-day YouTube sprint on single analytics, Dan Saavedra, founder of MergeYourData, delves into strategies for actively preventing customer churn using signal analytics. Targeted at revenue operations, customer success, and operations leadership, the video covers the importance of maintaining active customer relationships, the fundamentals of providing value, timely support, and how to use KPIs, product usage data, and intent data to monitor and prevent churn. Dan also explains the critical metric of net revenue retention and offers actionable insights to improve customer retention and business growth using CRM systems.

00:00 Introduction to Merger Data and Preventing Churn

00:24 Understanding the Audience and Importance of Churn Prevention

03:00 Fundamentals of Customer Success

05:39 Net Revenue Retention Explained

07:47 Leveraging Signal Analytics

07:52 Customer KPI Tracking

08:34 Product Usage Data Insights

10:40 Intent Data and Proactive Communication

13:25 Analyzing and Automating Signals

14:28 Conclusion and Next Steps