In this episode of Shareablee's CMO Pulse, Steven Cragle, Chief Marketing and Communications Officer, UnitedHealthcare Global at UnitedHealth Group talks about his unique "anthropological" approach to marketing, and what that means for how he's been thinking of marketing as a whole particularly during the pandemic. As consumer attention becomes even more fragmented, Cragle talks in particular about how important it is for marketers to remember that each person has so many identities, and that...