Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community.  

With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization.

What you will take away from this discussion:

• Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not later
• Leverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leads
• Command market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fans

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