MINDSET MONDAY - ARE YOU TRYING TO FIGURE OUT HOW TO “GET YOURSELF OUT THERE”?  DEFINE YOUR DREAM PATIENT AND YOU WILL KNOW WHERE TO GO. 

 Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.

I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.

Choosing your style and defining your dream patient IS the way to attract more patients to you. 

In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.

YOU’LL LEARN

IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.

1. DEFINE WHO YOU DON’T  WANT TO SEE.
   • What character traits repel you?
   • Who drains your life force?
   • What types of cases do you dislike treating?
   • What are you not good at?
   
   
2. WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
   • What characteristics do they have?
   • What are you treating?
   • What do you love about them?
   
   
3. CREATE A FILTER SYSTEM
   • Can you list the top five qualities your dream patient has to have in order for you to work with them?
   • Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
   • They must have at least 3 of the 5 qualities.
   
   

HOW THIS CAN PUSH YOUR BUSINESS ALONG…

1.   If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with. 
2.   You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc 
3.  You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!

CALL TO ACTION

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