introverted marketing 101: how a new acupuncturist can get patients in the door their way

Are you an introvert and new acupuncturist wondering how you are ever going to get patients in your clinic?

Are you afraid that you are going to have to be salesy and social?

Does the word “Marketing” make you want to crawl under your treatment table?

YOU ARE NOT ALONE!!!

Most of us don’t come by sales, marketing, networking and being overall entrepreneurial naturally. Especially introverts! This is mostly because historically when we talk about buying something we are also conversely talking about being “sold” to. And that conjures up visions of car salesmen chasing us around car lots.

Guess what! Sharing your skillset and serving people who need you is just another term for sales. It’s all in the delivery…….

The internet has broken this marketing egg wide open for INTROVERTED ACUPUNCTURISTS! There are so many ways to reach the people you want to serve so that they hear you AND you get to be true to your own nature.

In today’s episode I interview new Acupuncturist Heidi Markland about her experience as an introverted new practitioner in a new town and how she has navigated marketing her acupuncture practice. We talk about SEO, networking with kind intentions, picking a niche market and patient retention strategies.

Enjoy the show!

today’s guest

HEIDI MARKLAND LAC., ANCIENT SPRING ACUPUNCTURE

Instagram: @ancientspringacu

Heidi embarked on her journey to better health after experiencing chronic fatigue for many years. She found increased energy and well-being after a family member, that was trained in Acupuncture and herbal Chinese Medicine, treated her with a regimen of herbs and food therapy.

This began a journey of self-study into nutritional healing. The book “Healing with Whole Foods” became a staple that she read from cover to cover. This book introduced many core beliefs of Chinese Medicine and the idea of keeping the body in balance. She finally transitioned from a corporate job to a full-time student at the American College of Acupuncture & Oriental Medicine (ACAOM), in Houston Texas.

She fell in love with the beauty and culture of Coeur d’Alene while visiting family over the years. Through prayerful consideration and the new acquaintance of a local acupuncturist, the path forward was clear, and she hasn’t looked back.  Her clinic is now located in downtown Coeur d’Alene, Idaho.

you’ll learn

• Heidi has some GREAT SEO tips!
• We talk about some strategies Heidi has used to get patients that don’t feel yucky to her.
• Are you moving? We chat about the challenges of moving somewhere that you don’t know anyone.
• What is it like to have the help of a senior practitioner?
• How to keep costs down in the beginning.

resources

• Jane Electronic Medical Records. Use this link to get a one month grace period!
• Follow Stacey on Instagram and Facebook
• Visit the TOOLS website page for more new practitioner deals.

Mentioned in this episode:

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