This episode of Retail Shift is all about digital transformation and how this radical shift in the ways consumers interact with brands creates great opportunity for data-driven retail, consumer brand and travel marketers. Companies are opening a conversation with consumers – and engagement and interaction are essential strategies to understand consumers’ wants and needs. Today’s host, Michele Fitzpatrick, has more than 25 years’ experience in data-driven consumer marketing and has watched closely as the way people shop, buy from and engage with brands has changed. Michele’s guest is Eric Bruce, who leads Digital Strategy and Services for Acxiom after serving in key digital strategy and operations roles at institutions such as USA Today and Oracle.

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