To address Brand Safety in the Metaverse, you must first start with the Brand’s Mentality. #metaverse #brandsafety

Ad Age Panel: Brand Safety in the METAVERSE.

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Ad Age Panel: Brand Safety in the METAVERSE.

Ad Age Panel: Brand Safety in the METAVERSE.