Lucky for us and the planet, pop culture campaign experts have joined the global force of change agents bringing their hearts and minds to the issue of plastic pollution.

In this episode we talk with culture creator and social marketer Emma Riley, Strategic Partnership Director for Lonely Whale - the organization that helped put the plastic pollution issue on the mainstream map in a big way with their #stopsucking campaign in 2017.

This year, Lonely Whale was named one of Fast Company's "World's Most Innovative Companies" of 2019, and they are at it again right now with the recently launched and influencer-backed #hydratelike campaign.

This episode looks ‘under the hood’ on Lonely Whale’s campaigns. We talk about the crucial role of market research, how social marketing compares with community organizing, lessons learned, and more.

For more on the campaigns we discuss, check out:

https://www.lonelywhale.org/stopsucking

https://www.hydratelike.org/

museumofplastic.org