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Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"
In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:
- What agencies need to do to increase minority hiring
- The keys to successful agency account management
- Working with Spike Lee to create Spike DDB
- Getting personally sued by a celebrity for an agency business decision
It’s a fun chat. Check it out!
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By David Burn and Dan Goldgeier
5
11 ratings
In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:
- What agencies need to do to increase minority hiring
- The keys to successful agency account management
- Working with Spike Lee to create Spike DDB
- Getting personally sued by a celebrity for an agency business decision
It’s a fun chat. Check it out!