Ad copy

What is an ad copy? Ad copy is the words of the ads marketers create. So, when marketers create ads, they use words to convey the message they are trying to send to the customers. The words the marketers use to convey their message is called the ad copy.

Ad creative

What is an ad creative? The ad creative is the image, gif, emoji, animation, the video, or the series of images the marketers use in their ads. The words the marketers use in their ads is call the ad copy and the visual element they use like image, is the ad creative.