Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads. Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community […]

Ad Copy Wizardry with Matt Umbro

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This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on.

061: March 2019 News Current Events & Controversy

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we  interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.

Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach. CV Outreach offers free Facebook and Google Ads management for nonprofits all around the world, and currently manages roughly 3.2% of all active Google Grants accounts. Join us to learn Eddie’s tips on how you can get the most from your Google Grants accounts, and how to stay compliant with Google’s specific Google Grants rules.

060: Keeping up with Google Grants with Eddie Laing

This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift.
 
Dave co-wrote a book, Conversational Marketing, along with Drift CEO David Cancel.

059: Conversational Marketing with Dave Gerhardt

This is episode #58, and it’s valentines day.

So in keeping with that theme, we’re talking about how to speak your client’s love language. We’ll reveal tips and overlooked ways to build rapport and trust in working relationships, and the hidden reasons it matters for account performance.

058: How to Speak Your Client’s Love Language

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.

Ad Copy Wizardry with Matt Umbro

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