Ad wins that never surface in revenue usually reflect broken wiring: mis-tagged creatives, lost tokens, CRM drops, or routing that sends real leads into spam. This conversational 15‑minute panel gives a compact, operational 'Ad‑Journey Smoke Test' you can run in 72 hours. Gustavo walks the lightweight instrumentation: ephemeral tracking tokens, synthetic-but-consented test leads, sandbox CRM routing, and monitoring checks that spot common failure modes without storing real PII. Michelle covers brand‑safe creative probes and brief rep scripts so human checks mirror customer experience. We close with a step‑by‑step runbook that proves the whole funnel end‑to‑end (ad click → landing variant → lead capture → rep disposition), conservative exposure caps, and where to subscribe for the test templates and tagging checklist. Listeners leave able to run a fast, safe smoke test that prevents wasted spend, protects reputation, and gives confidence to scale.