Can your charging screen actually pay for the station's maintenance? This week, we dive into the polarizing world of ad-supported EV charging. We take an honest look at the "Volta Story"—the lessons learned from the industry’s biggest ad-model pioneer—and identify the specific site types where digital signage thrives versus where it fails. From hardware "Nit counts" and data costs to the "Retail Media" boom, learn how to treat your chargers as media assets without falling into the "free power" trap.