This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.

We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥

Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.

Watch the full episode on YouTube NOW—link in the comments. 🔥👇

#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow