In this edition of Broadcast Unscripted, we discussed ad trends, including the continuing shift to ad-supported services and tiers. We also discussed the technology developments and innovations that are supporting this shift and whether consumers are happy to tolerate more ads or simply do so for financial reasons. Of course, AI also made an appearance discussing how it might help the industry to better personalise ads in a more cost-effective way. In the coming months and years the panellists expect we will start to see the impact of new standards around ad technology and measurement, more use of non-disruptive ad formats and a move to shoppable ads.

Guests:

• Luke Gaydon, Accedo
• Paul Davies, Yospace
• Reinhard Grandl, Bitmovin