Every consulting firm talks about values and principles. But do they live them? In this episode, Tom talks with Adam Boitnott, founder of fast-growing Hylaine Consulting, on what it's like to say "no" to clients. Adam's philosophy was formed early in his career, when, as a junior consultant at Accenture, he sent the CEO a list of suggestions for bettering the firm. Today he teaches staffers that doing right by client means more than the bottom line.