Last week during Salesforce.com’s massive Dreamforce conference, they officially announced their Internet of Things (IoT) Cloud to help organizations leverage the power of connected devices - and the information they can provide - to create better realtime experiences throughout the customer lifecycle. Adam Bosworth, Salesforce’s Executive Vice President of the IoT Cloud, shared with me the importance of understanding what the IoT has to offer businesses, how it impacts customer engagement, and why becoming a connected company doesn’t make you customer-centric on its own.